Cobb County Unveils Innovative Microtransit Program to Enhance Transportation Accessibility

ATLANTA, Ga. (Atlanta News First) - Cobb County has officially introduced a groundbreaking on-demand microtransit program aimed at improving transportation access for residents in areas lacking traditional bus routes.

This publicly funded initiative is designed to offer riders more affordable options compared to popular ride-sharing services like Uber and Lyft.

Currently, the pilot program is operational in the communities of Austell, Powder Springs, and southern Marietta.

Cobb County Commissioners have allocated approximately $2 million to support this two-year initiative. Should the transit tax referendum, commonly referred to as MSPLOST, receive voter approval on election day, it is anticipated that additional funding will be directed towards expanding microtransit services throughout the county.

Cobb Commissioner Monique Sheffield emphasized the program's goal, stating, "This service is designed to meet people where they are, making transportation more efficient, convenient, and adaptable to the community’s needs."

However, the program has faced criticism from some community members who argue that it relies heavily on taxpayer funding. While users will still incur a fee for rides, concerns have been raised about the overall cost-effectiveness of the initiative.

Lance Lamberton, a representative from the Cobb Taxpayers Association, voiced his opposition, stating, "I think it’s a phenomenal waste of money. It’s a problem in search of a solution. It’s going to cost a huge amount of money for very little benefit for a small percentage of the population."

Residents interested in utilizing the service can book a ride by calling 770-429-4444 or by downloading the CobbLinc app. To encourage usage, Cobb County is offering four complimentary rides for residents until November 29th.